Friday, April 26, 2019

Week 16 Prompt Response



The most visible changes in reading since I was a child have been the result of new technologies, such as audiobooks, ebooks, virtual reality, and devices that can adapt fonts and font sizes. The new media have made reading more accessible for everyone. Graphic novels have been increasingly accepted as literature and as a format uniquely suited for telling stories with sensitive or difficult subjects. Nonfiction titles directed at children are designed to be much more appealing and fun. One example is the growth of nonfiction graphic novels. Self-publishing and Indie publishing have gained respect and brought diversity into the industry. I have worked in public library children’s departments for 8 years. One thing that has not changed is children’s excitement about reading, particularly print materials.
I do not anticipate the extinction of print materials over the next two decades. The sensory experience of holding a book still appeals to new and experienced readers. Print may not monopolize the reading format, but it will continue to be in demand. Larger publishing houses will absorb the smaller more specialized publishers, imprints will continue to grow as popular authors like Rick Riordan and celebrities like Sarah Jessica Parker enter the field. Changing demographics and the need for representational literature will compel large publishers to expand the diversity of their publications to appeal to different market segments and to cope with a growing number of specialized publishers.
In our library I have seen an increased interest in book clubs, storytimes, and other interactive events that bring people together. The library has become a place for families to spend an afternoon, attend a program, or browse the shelves. I do not know if we will read more or less, but I like to think that we will read more as new media create ways for people of diverse backgrounds and abilities to read.

Friday, April 19, 2019

Week 15 Prompt Response: Marketing the Fiction Collection



What do you think are the best ways to market your library's fiction collection? Name and describe three ways you do or would like to market your library or your future library's fiction. These can be tools, programs, services, displays - anything that you see as getting the word out.


In-house: Signage, displays, and bookmarks


Given the diversity of patrons' recreational reading interests, I would incorporate a variety of marketing tools. Saricks emphasizes the effectiveness of simple and straightforward ways to highlight library collections (Saricks 139). My intent is to follow her recommendation. Using Burke's delineation of readers' advisory into passive (static) and dynamic (active) approaches, I will focus on passive marketing tools that have proven effective in our library (Burke): signage, displays, and bookmarks. 


Signage promotes the entire fiction collection. Our department has noticed the importance of clear and intuitive signage, and I would make that part of the marketing plan.  The wording and placement of signage is a major part of our current space planning process. 

Next I would follow Saricks' example and maintain a permanent display similar to "Good Books You May Have Missed," that is not genre specific (Saricks 140).  Collectors will continue to set up small and temporary displays to highlight sections of their collections.  At the front of our department there is a four-sided wood tower used for displaying materials on specific topics. The location has made the tower a regular stop for patrons, and the items on display circulate well. The displays are restocked daily and changed out bi-weekly. Monthly staff picks with annotated bibliographies will occupy the display shelves next to the RA desk. 


Bookmarks that share staff picks and read alikes have been popular with patrons and staff.  Many patrons have commented on how much they appreciate them and often bring a bookmark to the service desk to ask about certain titles. Sometimes those questions lead to a readers' advisory conversation. If not, patrons are more aware of our collection and may find an item appealing to them. Popular titles that can be found in our online collections will be noted on the bookmark. 

Too many bookmarks, flyers, and posters can have a numbing effect. Patrons may feel overwhelmed by the saturation of promotional materials, and ignore them. The judicious placement of these tools will reduce that possibility.

Online: New Books, Staff Picks, Read Alikes

Our library website is a prime location for marketing the fiction collection, especially to patrons who are infrequent visitors to the library.  Signage here should also be eye catching and easy to navigate. The website would highlight new books, staff picks, and our NoveList database. The homepage for the Adult department will highlight titles that the staff is reading and provide links to the titles in the library catalogue.  Currently patrons have to scroll down to "online databases," or click on the "Research" tab and then on "NoveList."  Read alike suggestions through NoveList should be prominently displayed.  A "Read Alikes" tab would make it easier for patrons to access those materials. When we promote a program, materials related to the topic will be displayed on the department's webpage. 

References

Burke, S. K., & Strothmann, M. (2015). Adult Readers' Advisory Services through Public Library Websites. Reference & User Services Quarterly, 55(2), 132-143. Retrieved from Library & Information Science Source.

Saricks, J. (2005) Promoting and marketing readers’ advisory collections and services. In Readers’ Advisory Service in the Public Library. Chicago: ALA. 136-160. [Files - Canvas]

Friday, April 12, 2019

Week 14 Prompt Response: LGBTQ Fiction and Urban Fiction



My first instinct is to say that we should not segregate either genre. I have noticed that some libraries and bookstores do separate mysteries, science fiction, fantasy, and other genres. On the surface, doing the same with these genres would make sense. The difference is that those traditional genre labels do not generally provoke a strong reaction. Individual titles or series (Harry Potter, for example) have been challenged, but whole genres seem to be less provocative than the LGBTQ and Urban Fiction genres.
I would interfile LGBTQ fiction but separate the Urban Fiction. The LGBTQ and Urban Fiction genres generate challenges but for different reasons.
Reason #1
Although society has made some progress tolerating if not accepting sexual and gender identity differences, the Orange City library incident demonstrates how far we have to go (Associated Press). I was disappointed when the library relented and grouped materials with LGBTQ content apart from the general collection. That approach, which makes the LGBTQ fiction easier to see, also makes it easier to avoid and to judge patrons who browse that section.  It further stigmatizes patrons struggling to find themselves reflected in library materials in order to feel less isolated.
Reason#2
Although the library is not removing the challenged items, it is affecting their use.  Free access also means that patrons are comfortable retrieving library materials of interest to them.
Reason #3
The Library Bill of Rights contains policy guidelines that are directly applicable to the Orange City library:
VII. All people, regardless of origin, age, background, or views, possess a right to privacy and confidentiality in their library use. Libraries should advocate for, educate about, and protect people’s privacy, safeguarding all library use data, including personally identifiable information.

V. A person’s right to use a library should not be denied or abridged because of origin, age, background, or views.

II. Libraries should provide materials and information presenting all points of view on current and historical issues. Materials should not be proscribed or removed because of partisan or doctrinal disapproval.
(ALA)
Reason #4
Younger patrons trying to come to terms with their own identities in a community that is openly hostile to LGBTQ matters need to feel accepted and unafraid in their public library. A large part of that acceptance is to shelve LGBTQ materials inclusively with the larger collection community.  Gender identity and sexual orientation are subjects relevant to all ages. Our young patrons are also the most vulnerable. Their self-esteem is fragile and their need for acceptance from family and peers is acute. I have found children’s and YA books with LGBTQ content hidden between and behind materials in each library I have worked. The need for LGBTQ is clearly there. If the library separates and/or labels the materials, I do not think they would circulate as often as they do.
Reason#5
Urban Fiction brings up different considerations.
In “Urban Grit,” the author states, “Street lit is written by adults with an adult audience in mind” (Honig xx), but it is popular with teens, too. Honig also suggests shelving Urban Fiction separately. “Shelving street lit by itself allows readers looking for street lit to find it more easily, and avoids sending the message that your library believes there is only one universal “Black Experience” (Honig xix).

References
ALA (American Library Association). (2019). Library bill of rights. ALA.

Associated Press. (2018). Orange City library to change how materials are
grouped after complaints on LGBTQ content. Des Moines Register. Retrieved from https://www.desmoinesregister.com/story/news/2018/03/21/library-change-lgbtq-content-grouping-change-orange-city-iowa/445970002/

Honig, M. (2011). Introduction. In urban grit: A guide to street lit. Santa Barbara: Libraries Unlimited. [Files - Canvas].



Sunday, April 7, 2019

Week 13 Prompt Response


How can we as librarians, work to ensure that we are able to serve adults who enjoy YA literature or graphic novels? Or should we?

It is our job to help adults find library materials that appeal to them. Bookmarks, with Young Adult, New Adult, and Graphic Novel titles that adults might like, could be effective readers' advisory. If the adult is hesitant to ask for a YA book, they might be more comfortable referring to the bookmark and retrieving the item themselves. Digital formats are another option to highlight in-house and online. 


I had not heard of the New Adult, or Upper YA genres. Some of my coworkers regularly choose YA fiction for their personal reading. Working in a library may make me more comfortable with reading books across different age groups. I have also helped many adults look for children's titles that they want to read again - some make it a goal to read an old favorite each year.


I am accustomed to suggesting YA books to parents looking for "appropriate content" for their middle school and high school children, but not YA books or graphic novels for adults to read. The distinction between YA and Upper YA/New Adult is helpful. Knowing that New Adult books have protagonists who are 18 - 26 years old, and often have "steamy" content can prevent awkward readers' advisory moments (Brookeover; Cataldi).  

Our library shelves the Harry Potter series in both the children's and teen departments. The Harry Potter movies are in the children's DVD section and the adult audiovisual collection. Graphic novel collections are found in our children's, teen, and adult departments. 

There seems to be a trend to make it easier for adults to find YA and graphic novels.  Over the last few years I have seen titles marketed as having appeal for adults and teens. The Goodreads website highlights categories such as "Hottest Adult & Young Adult Romance Books," "Best YA/New Adult Contemporary Romance," and more.  

I came across an article in the December 1, 2017 issue of The Atlantic, entitled 


"Why So Many Adults Love Young-Adult Literature: Over half of today’s YA readers are over the age of 18" by Caroline Kitchener.

Kitchener stated that 55% of YA readers are adults, and listed 5 reasons adults read YA. Reason five referred to the Harry Potter series and how the publisher marketed them to adults:

In the United Kingdom, the Harry Potter books were published with two different covers
one for adults, one for kids. That way, Zimmerman said, adults would feel less self-conscious 
about their reading choices. When it comes to adults reading YA books, Masthead member
Bill aptly noted, “Having a wand and an owl helps.” (Kitchener)



References

Brookeover, S. (2014). What’s new about New Adult? Horn Book Magazine, 90(1), 41-45. Retrieved from Library Lit & Inf Full Text database.

Cataldi, Erin. (2015). Betwixt and between: New Adult fiction. The Library Journal. Retrieved from https://www.libraryjournal.com/?detailStory=betwixt-and-between-new-adult-fiction-collection-development-september-1-2015

Goodreads. (2019). Goodreads. Retrieved from https://www.goodreads.com/. Accessed 4/5/2019

Kitchener, C. (2017). Why so many adults love young adult literature: Over half of today’s YA readers are over the age of 18. The Atlantic. Retrieved from https://www.theatlantic.com/entertainment/archive/2017/12/why-so-many-adults-are-love-young-adult-literature/547334/